Demographics of Online Bingo Players

Online bingo is a hobby that is rising in popularity all the time, for a number of reasons. The first is because more people are staying in during the recession but still wanting to socialise, and bingo is a good way to do this. It is also much easier to access a bingo website than it is a bingo hall, and so more people are doing exactly this, and possibly not people who would be expected to do so: the demographics of online bingo players, when researched, brings up some surprises.

Although the most striking statistic -that almost all players of online bingo players are women- is not unexpected, the ages of these women dispels all myths about online bingo being just for the middle aged. Nearly all those playing bingo online are under the age of fifty, and players are getting younger, because since bingo companies have now realised that younger women are playing they are making their websites much more vibrant looking, and much friendlier to use. The demographic age that companies are working towards is the mid thirties, but much younger women are already seeing the appeal. They are also making use of online chat sites, where users can play bingo and socialise at the same time, something that more and more young women are finding appealing.

It is interesting to note that eighty five percent of online bingo’s income comes from players in the USA. This is a surprise, as online bingo is generally seen as a more British occupation. However, Britain is in fact third in the table of countries with the most online bingo players, after the USA and Japan. The image of stuffy bingo halls and middle aged women playing bingo may have been a British image, but it is now clear to see that online Bingo is taking over, and that it is no longer seen as an old-fashioned hobby for the middle aged, but as a vibrant and thriving international business. It is a business that in fact sells more than six hundred million pounds worth of tickets a year in the UK alone -definitely not something to be ignored.

Online bingo is a hobby that is rising in popularity all the time, for a number of reasons. The first is because more people are staying in during the recession but still wanting to socialise, and bingo is a good way to do this. It is also much easier to access a bingo website than it is a bingo hall, and so more people are doing exactly this, and possibly not people who would be expected to do so: the demographics of online bingo players, when researched, brings up some surprises.

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